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Master of the Rough Draft | Better Marketing, Curious, RESONATES, Writing Cooperative| Writing about Marketing, Movie Trailers, and Storytelling

Don’t blame me. My religion made me do it.

Photo by Shoeib Abolhassani on Unsplash

I was fourteen years old when my fate was sealed at the dinner table.

I had learned about something in Judaism called “Shomer Negia,” literally translated to “watchful touching.” It’s the rule instituted by Rabbis against men and women touching intimately before marriage. The rule is essentially a safeguard against premarital sex, a big deal in Judaism (but not for the reason you think). So, I had asked my dad if I was “Shomer,” meaning that I would be keeping to this rule.

“Yes,” he insisted with a growl, the first…


Comprehending things we can’t understand

Broken glasses are seen at the site of the Lag B’Omer accident at Mount Meron, April 30, 2021 (AP/Sebastian Scheiner)

A thousand years ago, one man opened up the mortal world to the mystical.

Rabbi Shimon Bar Yochai brought down the universe's complexities and composed the building blocks for Kabbalah (Jewish Mysticism). It was such a momentous occasion that Jews worldwide honor him every year on the supposed anniversary of his death.

Jews know it as Lag B’Omer since it’s the 33rd day of the omer counting between Passover and Shavuot, the holiday we received the Torah from Mt Sinai.

Thousands upon thousands of Jews travel to Mt. Meron, where Rabbi Shimon Bar Yochai is buried, to pray and celebrate…


Use Music to Unlock Ideas

Photo by Soundtrap on Unsplash

Listen here.

There are no songs guaranteed to unlock your creativity. It’s all on you, and that’s what makes it so exciting.

Everyone’s favorite song list is entirely different, just like your go-to karaoke song.

How we react to those songs -those moments filled with nothing but those sounds- can be either active or passive. There’s listening to music, and then there’s using sounds and words to create another idea within your head. While we all do the former, you can allow your brain to do the latter.

It’s something experienced within, like an epiphany.

Some of the best ways to get…


I wrote and published a book. It sucked. Let’s talk about it.

Image made with Canva.

I remember finishing it on a euphoric high.

It was 2 am on a spring night in 2015. I was blasting “Trap Door” by OneRepublic on Grooveshark, writing “THE END, FOR NOW” in bold letters at the bottom of the page. I leaned back in my chair with a big dumb grin on my face.

It’s done, I thought. I just finished the first of many books, the beginning of an era. This book will be my biggest contribution to the literary world- an actual origin story for Peter Pan that fits the pre-established meta and opens the lore to…


No business degree required

Two people look at a laptop screen with their backs to the camera.
Two people look at a laptop screen with their backs to the camera.
Photo by KOBU Agency on Unsplash

I wanted to smack my head against the wall. Hard.

It was during a conversation with a client about growing their social media presence. They had a strong subscription count on their email list, but they wanted to do something entirely different for their social media.

While their brand image on email was similar to an old friend giving you directions, they wanted their presence on social media akin to an abrasive, in-your-face attitude about their products. I asked why they would do something like that.

“Well, (their competitor) did that, so it should work for us.”

It’s in those…


Plus, how to save them properly

Photo by Roman Kraft on Unsplash

Creativity doesn’t care from where it comes.

Using that logic, I’ve learned to collect ideas and save them like stamps, without the crazy amount of binders and labels.

Without fail, if I find something I think goes perfectly with one of my ideas, I store it like a hoarder. It could be either a song, a picture someone drew, or even a fanart you saw on Deviantart. We can’t control what media inspires us. As much as I hate to admit, I’ve even found inspiration in really bad fanfiction.

When I first started writing and creating stories, I had no…


Keep some experiences to yourself

Photo by Craig Garner on Unsplash

After writing posts for a few months, I’ve been thoroughly infected with the “Medium Effect.”

You probably know what that’s like- the sudden urge to chronicle every experience as a kind of lesson, online or offline. There can be many motivations for this, like favorable algorithms, money, a possible idea that can go viral, etc. The list is very long with possible reasons, but I have one idea- save some of them for yourself.

I’ve tried to live by the following quote:

“Today I finally overcame,

Tryna fit the world inside a picture frame.”

-John Mayer, 3x5

It always reminds…


Creative skills don’t always match cultural expectations

Photo by Michael Dobrinski on Unsplash

Humans live to work, consume, and enjoy things, but only a select few get to create them. An even smaller group believe they’re reaching their creative potential.

Then are the ones who break into the outside world. Those who become famous and reach the mainstream get the chance at success most of us can only imagine.

Until they reach that untouchable level, those who attempt that climb must face the naysayers and bear the verbal punishment. …


How it did everything right and became my favorite commercial

A broken screen on the ground.
A broken screen on the ground.
Photo by Julia Joppien on Unsplash

I still remember the crowd’s stunned silence.

Picture a Super Bowl Sunday in a crowded college lounge. There’s a charged energy in the room, with smells of greasy takeout and pizza from a nearby restaurant. Some of the people there wore Seattle Seahawks and New England Patriots jerseys. Most of them were taking a break from their studies and popped in to see the beginning of the game.

Then a certain commercial comes on.

At the time I studied marketing in my short stint in the business school side of my college. I had learned about the “1984” commercial from…


There are three ways to recount it, but only one is the best option

Photo by Catherine Heath on Unsplash

The internet has spoken, and it’s divided over what it sees in Cruella, the newest Disney remake slated for arrival on May 25th. Set to premiere on Disney+, it tells the origin story of Cruella De Vil, the dastardly, unredeemable villain of the 101 Dalmatians franchise.

The synopsis sounds, well, off:

“In 1970s London, young fashion designer Estella de Vil becomes obsessed with dogs' skins, especially Dalmatians. Finding herself at the mercy of an uncaring employer, she reinvents herself as the vicious criminal known as ‘Cruella.’”…

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